Brand assets

An identity in context.

One original mark. Four ways to show up. Explore the Entity.ID artwork on the backgrounds it was made for.

Download the complete kit

Entity.ID logo in black, on a light background
Entity.ID logo in black, on a light background
Entity.ID mark in black, on a light background
01 / Black

Clarity, in black.

01 / Black

Clarity, in black.

Entity.ID logo in black, on a light background
Entity.ID logo in black, on a light background
Entity.ID mark in black, on a light background
02 / White

Space for contrast.

Entity.ID logo in white, on a dark background
Entity.ID logo in white, on a dark background
Entity.ID mark in white, on a dark background
02 / White

Space for contrast.

Entity.ID logo in white, on a dark background
Entity.ID logo in white, on a dark background
Entity.ID mark in white, on a dark background
Entity.ID logo with a blue E and circle and a black name, on white
Entity.ID logo with a blue E and circle and a black name, on white
Entity.ID mark in blue, on white
03 / Blue + black

A blue signature.

03 / Blue + black

A blue signature.

Entity.ID logo with a blue E and circle and a black name, on white
Entity.ID logo with a blue E and circle and a black name, on white
Entity.ID mark in blue, on white
04 / White on blue

White on Entity Blue.

Entity.ID logo in white, on Entity Blue
Entity.ID logo in white, on Entity Blue
Entity.ID mark in white, on a dark background
04 / White on blue

White on Entity Blue.

Entity.ID logo in white, on Entity Blue
Entity.ID logo in white, on Entity Blue
Entity.ID mark in white, on a dark background

05 / Essentials

A clear visual language.

Entity Blue is our accent, paired with ink, deep navy and white. These are the colors already used across Entity.ID.

Entity Blue color swatch, #002AFF
Entity Blue

#002AFF

Ink color swatch, #000826
Ink

#000826

Deep Navy color swatch, #010411
Deep Navy

#010411

White color swatch, #FFFFFF
White

#FFFFFF

Inter

Our typeface for headings, interface text and body copy.

Roboto Mono

Our monospace typeface for code, identifiers and technical details.

06 / Usage

Keep it unmistakable.

Use these assets to identify Entity.ID. Please do not imply a partnership or endorsement.

Give it room.

Leave clear space equal to the height of the E letterform on every side. Display the full logo at least 120 px wide and the mark at least 24 px wide.

Keep the original.

Use the supplied artwork without stretching, rotating, recoloring or adding effects.

Make it readable.

Use black on light backgrounds, white on dark or Entity Blue backgrounds, and blue with black on white. Keep the background clear.

Name & links.

Write the name as Entity.ID and the website as entity.id.

Version 1 includes 39 SVG and PNG files plus a usage guide. File links stay under /brand/v1/.

Download the complete kit